01 / STRATEGY
- Market analysis
- Competitor analysis
- Marketing strategy
- Positioning
- Plan & budget
Strategic marketing consultant
Daniela
Șuhanea
Strategy before tactics.
Structure before campaigns.
I work with entrepreneurs and small and mid-sized companies that need a clear marketing direction, rather than one more vendor delivering posts. I translate business objectives into strategy, plan, budget and indicators you can follow month after month. Around this idea I have built an entire system, rather than only an agency.
Strategy
Execution
grow.
Growth
ffranc.business
Software
The growth ecosystem
5 disciplines.
One direction:
your growth.
Each stage builds on the one before it. Marketing strategy without execution stays a document. Execution without measurement is a cost. We integrate them all.
02 / CREATIVE
- Branding
- Communication strategy
- Copywriting
- Video marketing
- Promotional materials
03 / EXPERIENCE
- Website
- Mobile app
- CRM
- Lead boosting
04 / MEDIA
- PPC Ads
- Outdoor
- Radio & TV
- Press
05 / CONVERSION
- Awareness → Interest
- Intent → Sale
- Up-sale & Cross-sale
- Referral
The franc system
Complete services
for growing a business,
through strategic marketing.
Around the franc brand I have built four pieces that work together: I shape the strategy, I put it into execution, I give the company the instruments to grow and I give the founder the numbers to decide on.
Medussa Marketing Consultancy
My consulting practice, a service of its own: audit, strategy, marketing plan, budget and indicators, delivered by me, directly. The point everything else starts from.
See the services
Franc Agency
The strategic marketing agency in Târgu-Mureș, founded in 2019. The team that turns strategy into campaigns, content, branding and performance.
franc.agencygrow. by franc
Growth
Grow by Franc
The CRM we build for the companies we work with: clients, sales pipeline, processes and reporting, adapted to each business.
See Growffranc.business
Software
franc.business
The business intelligence platform for agency founders: real margin per client, the true cost of every project, cash flow and runway.
Details below18+
years in strategic marketing and integrated communication
EMBA
University of Buckingham, graduated in 2024
2019
co-founder and CEO of Franc Agency, Târgu-Mureș
1,500+
copies sold of the marketing book I co-wrote
What I believe
Marketing is
far more than
a posting schedule.
Marketing means bringing the right product in front of the right people, at the right moment, in the right way. And that is a considerable thing.
In recent years, marketing has increasingly been treated as simple work, something “a clever teenager with a good phone can handle”. Real marketing lives elsewhere: in strategy, construction, impact and responsibility.
As a strategic marketing consultant, I see every day how misunderstood this field is. Done well, marketing sells and goes further. It shifts markets. It shapes behaviour. It leaves traces.
I built my own agency out of a desire to bring clarity and structure to the marketing of Romanian companies — especially the small and mid-sized ones that need strategy, beyond mere presence.
How I work
Three stages, in this order.
Every collaboration begins with understanding and moves through the same three stages, because the third one pays off once the first two are in place.
STAGE I
The marketing audit
Clarity on where things stand today: market, product, brand, channels, competition.
- Internal analysis: business plan, vision, mission, values
- Offer and market analysis (Bow Sales Funnel, CLV)
- Competitor and current channel analysis
- Efficiency review of the budget and of past activity
STAGE II
Marketing and communication strategy
Aligning marketing to business objectives and turning analysis into direction.
- Marketing strategy (4P, USP, SWOT, STEEPLE)
- Positioning and repositioning
- Clear commercial and tactical objectives
- Communication strategy: audiences, channels, messages, mix
STAGE III
Plan, budget, monitoring
How we move from strategy to sustainable, measurable execution.
- Marketing plan with a Gantt chart
- Budgeting by initiative and campaign
- Monitoring and reporting systems
- KPIs: CLV, NPS, retention, leads, budget/ROI
Services
How I can help
I work directly, as a consultant, or together with the Franc Agency team when the project calls for execution as well.
Diagnosis
Marketing audit
A complete X-ray of your marketing: where you stand, what works, what drains money and which opportunities are still open. Deliverable: an audit report with conclusions and prioritised recommendations.
Direction
Marketing and communication strategy
Positioning, audiences, messages, channels and objectives, aligned to your business plan. Deliverable: the complete strategy plus an implementation roadmap.
Execution
Marketing plan, budget and reporting
An annual plan with a Gantt chart, a budget by initiative and a monthly reporting system on real KPIs. So that every month you know what you spent and what it returned.
Team
Consulting and training for your in-house team
For companies that already have marketing people and now want the process. I work with your team until strategy becomes routine, alive in daily work rather than a document forgotten in a folder.
Track record
What I have built.
More than 18 years in strategic marketing, the last seven of them as an entrepreneur. These are the things that stayed.
2019 · Entrepreneurship
Franc Agency, built from zero
I co-founded the agency on a European grant of 32,000 €. Within three years we passed long-established marketing agencies in Târgu-Mureș on turnover. Today it has offices in Târgu-Mureș and Cluj-Napoca, and clients across Romania.
2024 · Education
EMBA, University of Buckingham
Completed through the Transilvania Executive Education programme, on a 50% scholarship. Strategy, planning, execution, monitoring — applied directly inside the agency and with clients.
2025 · Expansion
The first regional office, in Cluj-Napoca
I opened the Cluj office and handed it to a managing director with more than 15 years in integrated marketing, B2B and B2C. The step from a local agency to a national one.
2025 · Business model
Pacient Flow+, medical marketing paid on results
A system I initiated: the clinic pays according to the patients who actually walk in. The agency carries the same objective as the client.
Current · Leadership
Interim marketing director, Fomco Group
I run the marketing of an industrial group from the outside: strategy, team and budget, owned as if they were mine. The CMO role, available to companies that still grow into needing a full-time one.
2025–2026 · Product
Two software products, built inside the agency
Grow by Franc — the CRM the companies I advise use to manage their growth. franc.business — the business intelligence platform for agency founders.
2022 · Authority
A book and a mentoring programme
“Cu ce se mănâncă de fapt marketingul”, over 1,500 copies sold in bookstores. Plus a yearly mentoring programme for a small group of marketers.
Focus
Four industries where the results repeat
Medical, retail, e-commerce and hospitality. Portfolio: MedLife, Hampton by Hilton, FomCo Group, Topmed, Petry, LECO, dauer, Green Residence.
Brands I have worked with
Results from the projects I coordinated: 2540% MROI for Green Residence, with 40% of the planned budget actually spent, and 647,000 views for Hyperclinica MedLife Târgu-Mureș, at an average cost per click of 0.30 lei. The Green Residence branding, back in 2020, I did myself.
The full case studies live on franc.agency.
About me
Entrepreneur.
Consultant. Marketer.
More than 18 years of experience in strategic marketing and integrated communication.
I learned and sharpened my craft working with small and mid-sized companies eager to grow — a growth that becomes possible through rigorous processes, long-term vision, resilience and real-time adaptation.
I decided to build my own agency out of a desire to bring clarity and structure to the marketing done by Romanian companies, especially the small and mid-sized ones that need strategy, beyond mere presence.
- 2019 – present Co-founder and CEO, Franc Agency A company founded on a European grant of 32,000 euro. Within 3 years we passed long-established marketing agencies in Târgu-Mureș on turnover.
- 2024 EMBA graduate, University of Buckingham Strategy. Planning. Impeccable execution. Monitoring. Optimisation.
- 2022 50% scholarship for the EMBA, University of Buckingham
- 2022 Co-author: “Cu ce se mănâncă de fapt marketingul” A marketing guide published in Romanian. Over 1,500 copies sold through Cărturești, Libris and other bookstores.
- 2009 MA: Marketing Strategies and Policies, and Management of Economic Units Babeș-Bolyai University, Cluj-Napoca
- 2007 BA: Faculty of European Studies Babeș-Bolyai University, Cluj-Napoca
Book
“Cu ce se mănâncă
de fapt marketingul”
The book I wish every entrepreneur read before setting their first marketing budget. Published in Romanian.
An introductory guide to marketing strategy, written together with Attila Birtha and sold in over 1,500 copies through Cărturești, Libris and many other bookstores. At its core lives the same conviction that guides my work: marketing becomes a real resource once it is done with meaning, strategy and responsibility.
What I offer companies
grow. by franc
The CRM where
strategy gets
a place to live.
A good strategy needs somewhere to happen, every single day. Grow is that place.
Grow by Franc is the system I install in the companies I work with: clients, bookings, sales and payments, all in one place.
I built it for the small and mid-sized Romanian businesses that keep their clients in three places at once — a phone, a spreadsheet and their own memory. You pick your industry when you open the account, and the app settles onto it: different labels, different modules, different lists.
- One client record Full history, notes and contact details, reachable from anywhere, by the whole team.
- Calendar and bookings How the day and the week fill up, with confirmations, attendance and capacity per slot.
- Payments, up to date What came in, what is still owed, what is overdue and how the month projects — with the spreadsheet closed.
- A score on every client You see who is growing, and you get an alert when a good client starts to cool off.
Tailored to five kinds of business: play centres, travel agencies, beauty salons, personal trainers and florists. The Franc Agency team handles the setup, and support comes with every plan.
What I am building now
franc.business
The platform that
shows agency founders
where the profit is.
Agency founders deserve an operating system of their own — one that helps them grow their own profit, alongside their clients’.
I built it because the tools I tried treated an agency either as a software company or as a studio of freelancers. An agency is its own kind of business.
Most agencies grow their turnover. Few grow their margin. You can be busier than ever and still wonder whether the money is actually there. franc.business answers three questions every founder asks on a Monday morning:
- Who actually brings me profit Real margin per client: revenue minus the hours, subcontractors, ad spend and tools that were genuinely needed. Clients who lose money show up in red.
- What a project truly costs me Hours, salaries, ad budget, software and overhead, allocated to each project. You set the price from data, rather than from intuition.
- Whether I can afford the next hire Income, payments and runway six months ahead. Every decision shows you its impact before you take it.
Built inside a working agency, since 2019. Hosted in the European Union, GDPR ready.
Mentoring
For marketers
who want more
than execution.
Alongside consulting, I work with a limited number of marketing specialists, in an applied mentoring programme.
Its mission is to bring our profession back to its authentic essence: strategic support for the sustainable growth of a business. A well-prepared marketer understands the numbers, prioritises impact, chooses channels and messages with intent, and builds bridges between every department.
For too long, our craft has been reduced to posts, deadlines and tools. It is time we took our power back.
Contact
Tell me where
it stalls.
Write me the challenges you are facing and I come back shortly with possible solutions. The first conversation is free and without obligation.
- E-mail daniela@franc.agency
- Phone +40 743 016 736
- LinkedIn /in/danielasuhanea
- Agency franc.agency